5 Ways a Branding Photo Session Elevates Your Business

Let’s be honest, no one running a small business has money to just throw away. From starting a business to investing in the continued growth of your business, you always want to be mindful of how you spend your money and where you spend it. So, where do you begin? With your brand.

A professional branding session helps create a visual extension of your brand identity. And a professional brand photographer will help you layout a plan for how to best capture images that represent your unique brand personality. Here are five reasons every small business owner should consider booking a brand photo session (even if you don’t like being in front of the camera.).

**1. You have one chance to make a first impression.**

Photos are the FIRST thing your potential clients will see on your website and social media accounts. They are a reflection of your brand value. Low quality photos communicate one message about your brand. And professional, personalized images communicate another.
So, while it may be tempting to brush off the ole’ camera and snap some images yourself, it is important to realize when to do something yourself and when to hire a professional. You only have one time to “wow” first-time visitors to your website and social media accounts. First impressions are EVERYTHING.

Branding Session 4.jpg — 2. Your clients want to know *you*.

There is a reason why social media posts that feature personal stories always out perform other posts—even on a business page. People are drawn to people. They want to know the human story behind your business. Why you do what you do, and what makes you who you are?
Professional branding photos help tell this story and showcase a personal side to your business in a professional way. The best way for potential clients to get to know you and your business is by showing them photos featuring *your* team, *your* products and services, and *your* location.

3. Images tell a story.

Your brand has a story—one worth telling. And images are a perfect storytelling tool. They’re also a very *effective* storytelling tool.
A branding session is more than just headshots. It’s a chance to pull your audience in. During a RaeEllen Branding Session, we capture images that unfold your story to clients, one compelling photo at a time.

Instagram Branding Images — 4. A library of images saves you precious time.

No more searching for a stock image that is “good enough” (and has been used by your competitor). No more setting up time-intensive, makeshift photo shoots. And no more wondering what to post on social media. By having access to a library of branding images specific to you and your brand, you’ll not only be stocked with fresh inspiration, you’ll also save one of your greatest resources—time.
Storytelling branding sessions are about creating the images that help drive content. When your image tells a story that is personal to your and your brand, caption writing becomes a whole lot less daunting.

**5. The possible uses are endless.**

Branded images can be used in so many different places to help create a strong brand image--— your website, signage, social media, email newsletters, business cards, brochures, and so much more. A stockpile of great branding images—that have a consistent look and feel— will take the guesswork out of creating your marketing collateral.
There is no such thing as good enough. **Your business deserves the best.**

Are you ready to give your business a fresh and recognizable brand identity?

Every small business is unique, so I offer curated packages for the specific needs of each client and free consultations to help you decide which option is best for you.

Let's chat!

“Having beautiful images to use makes me feel so much more ‘legit.’ Imposter syndrome is tough. But when you know that the photos you’re using are branded for YOU, it makes you much more proud and confident to put yourself out there!”

— Lisa, owner of Ariem Body Co.